CourseDetails

MSc International Fashion Marketing

Succeed at the next level with a practical & creative Master's degree. Focus on core concepts & principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing & brand management.

Accredited by:

Course Details

Classification
MSc
Duration
1 Year
Start Date
18 September 2017
Mode
Full Time
Subject Area
Business and Management, Creative and Design, Marketing
Location
GCU London

Fees

Tuition fees need to be paid to the university however some students are eligible for tuition fee support. The fees and financial support that are relevant to you depend on where you lived before coming to university.

A guide to fees at GCU London.

Additional Costs

There are no additional costs for this programme.

You will also have to think about accommodation, living costs, travel, books and socialising. To make things as simple as possible we have information on all of this available at http://www.gcu.ac.uk/money and http://www.gcu.ac.uk/student/money/managingyourmoney

Minimum Entry Requirements

All entry requirements listed here represent the requirements for entry to the programme that are normally sought. The Admissions Team may assess additional evidence to assess your eligibility however, depending upon your full academic/employment background.
Typical Entry Requirements
UK Honours degree 2:2 (or equivalent)
English Language
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Additional Information
If you do not have the necessary formal entry qualifications, the University's flexible entry policy considers credit transfer and Recognition of Prior Learning (RPL), including work-based experience and credits from recognised professional bodies.

Programme content and structure

Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.

Download course content here. (PDF document)

Course Documents

Programme Description

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. Youll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

You can start in September or January at our Glasgow or London campus.

EPAS Accredited

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.

Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.

EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.

Find out more

CIM Accredited

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Find out more about CIM Membership.

Course Overview

  • This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
  • The university prides itself on creating a friendly and highly supportive learning environment for all its students.
  • We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
  • All teaching and learning on the programme is supported by cutting edge e-learning technologies.
  • Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
  • Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
  • The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.

Graduate Story

Amandeep Gill studied the MSc International Fashion Marketing course at GCU London and graduated in June 2015. Upon graduation she told us about her experience studying here.

“During my time here I think I have learnt how to work with people from all over the world and I’ve learnt incredible time management skills because there are a lot of things going all at once. It was an incredible process and I've loved every minute of it.

“Before studying here, I would never have had the opportunity to meet people from all over the world and I got to do that here and it’s really incredible.

“Right now I have a job as a Buyers Clerk at Harrods so hopefully I can progress there and see where it goes.”

Programme Leader

Dr Ruth Marciniak teaches the MSc International Fashion Marketing course.

Common Good Scholarships for US applicants

Generous scholarships are available for US applicants to this course which bring course fees down to £9,000 (approx. $11,000).

Employment Details

The prospects for graduates from this programme remain high, in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills. Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.