MBA Luxury Brand Marketing

Course Overview

The first of its kind in the UK, the MBA in Luxury Brand Marketing provides the perfect vehicle for career development within the world of luxury brand management.

Developed and taught by the leading British academics from the luxury marketing field, the course provides a rigorous analysis of the last trends and developments within the luxury sector and draws upon the very latest thinking with respect to market, corporate and consumer behaviour.

The one year course, while luxury market focused, provides a wealth of skills development in areas such as business strategy, product development, brand management and communications technologies.

The MBA dissertation provides an excellent opportunity to develop niche expertise and will provide an excellent passport for career advancement.

For more information read our course promotional guide: MBA Luxury Brand Marketing 

We have translated a number of GCU London course brochures for Chinese students. View - MBA Luxury Brand Marketing (Chinese)

Prospects

The MBA in Luxury Brand Marketing will provide excellent support for those planning a career in luxury marketing, brand management, retailing & distribution and communications.

It also provides an excellent underpinning for those seeking to specialist in management consulting within the luxury goods sector.

Course Structure

The course structure includes coverage of areas such as luxury market analysis; strategy evaluation for luxury businesses; luxury consumer behaviour, luxury product and brand management; luxury marketing communications and retailing & channel management within the luxury sector; finance and wealth management.

Students may also have an opportunity to undertake a business-based placement project. The course culminates in the undertaking of an in-depth study of luxury brand marketing in the MBA dissertation.

Entry Requirements

Candidates should hold a UK Honours degree 2:2 or equivalent degree in a business/fashion-related subject or a non-cognate degree at 2:2 Honours with at least two-years relevant work experience in a fashion/retailing/luxury context.

English Language

For both Master's Degree and Postgraduate Diplomas, candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at Academic IELTS level 6 (with no element less than 5.5) or a TOEFL Internet based test with reading at 22, listening at 21, speaking at 23 and writing at 21.

Pre-sessional English

For international students who do not meet the minimum English language requirements for direct entry to the postgraduate programmes available at GCU London, we offer English language courses to help you improve your English language skills. View - Pre-sessional English at GCU London.