The programme explores these issues, develops a common core of knowledge about International Business and examines the practical implications for management in a comparative context.
There is a particular focus on the effects of national and international policy on organisations working in a global context. There is a complementary explorationof international and comparative approaches to Management.Moreover, there is an opportunityto consider international aspects ofeither Financial Management or Human Resource Management or SupplyChain Management in greater detail.
The internationalisation of the programme is enhanced by a possible Erasmus exchange arrangementwith HAN University in Arnhem, the Netherlands in Trimester 2 (this only applies to those that commence in Trimester 1).
During Trimester 1, students develop critical perspectives on the world economy through analysis of: the impact of trans-boundary issues such as the international trade; perspectives on international management and the growth of global finance and money markets. There is a complimentary opportunity to explore issues of personal and professional development.
Trimester 2 affords a broad overviewof the evolution of the world economy,its integration and the forces excluding the poor world from development. Management is examined in a cross-cultural context and there is a practical, skills-based opportunity to develop aplan for internationalising the business organisation.
Those students not participating inan Erasmus exchange may proceedto one of the specialist awards by completion of an International Business Project relevant to their option choice
The International Business Project isa structured element that comprises three assessed elements: a Research Methods component, an opportunity to develop a review of literature and the preparation of the project itself.
Graduates can aspire to managerial roles within a wide variety of organisations, including multinational firms, domestic firms engaged in international trading relationships,and a range of governmental and non-governmental organisations, environmental groups, unions, and other civil organisations that need graduates equipped to work in the global economy.
The MSc International Fashion Marketing is intensive and academically challenging. It is designed to equip students withthe essential international business knowledge, fashion marketing expertise and personal skills demanded by businesses operating in today’s increasingly competitive and global environment.
Students are expected to analyseand apply relevant academic theories, models, tools and techniques to contemporary industry situations andare encouraged to develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.
It is supported by a team of staffwho has worked and continues towork and research in the industry and whose experiences cover a range of areas including manufacturing, brand management, buying and merchandising, internationalisation and quality control. Added to this, students have an opportunity to access industry experts through guest lectures, company visits and through their own research choices.
Subjects studied include International Strategic Fashion Marketing; Global Marketing and Brand Management; International Fashion Buying and Logistics; Consumer Behaviour and Sustainability; E-Marketing; E-Branding and Integrated Fashion Communications. In addition, students are expected to work closely with a company as part of their development and to undertake a large scale project may range from marketing research to product development.
Careers in the fashion industry are varied and international. We have graduates working across the globein a range of areas such as communications, PR, manufacturing, buying, merchandising and e-commerce.
Course Overview
The relevance of the MSc International Business is underlined by the impact of the global economic crisis unfolding since 2007 and the structural dynamics arising from the emerging economies of Asia and Latin America and the poorer economies of the South.
The programme explores these issues, develops a common core of knowledge about International Business and examines the practical implications for management in a comparative context.
There is a particular focus on the effects of national and international policy on organisations working in a global context. There is a complementary exploration of international and comparative approaches to Management. Moreover, there is an opportunity to consider international aspects of either Financial Management or Human Resource Management or Supply Chain Management in greater detail.
For more information download - MSc International Business.
Prospects
Graduates can aspire to managerial roles within a wide variety of organisations,including multinational firms, domestic firms engaged in international trading relationships, and a range of governmentaland non-governmental organisations, environmental groups, unions, and other civil organisations that need graduates equipped to work in the global economy.
Course Structure
- International Money and Finance
- Perspectives on International Management
- International Economic Themes and Issues
- Economics for Business
- Theory and Practice of Developing Business in Foreign Markets
- Global Political Economy
- Cross-Cultural Management
PLUS one option from International Financial Management OR International and Comparative HR Strategies OR Supply Chain Management. It is possible to apply for an Erasmus exchange with a partner university in The Netherlands. If approved this will take place in Trimester 2 and replaces the Trimester 2 modules for credit purposes. International Business Research Project.
Entry Requirements
Applicants will require a 2:2 UK honours degree or equivalent. Applicants with other qualifications and relevant experience will also be considered.
English Language
Candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at Academic IELTS level 6 (with no element less than 5.5) or a TOEFL Internet based test with reading at 22, listening at 21, speaking at 23 and writing at 21. Pre-sessional English language courses are available at GCU London.
Pre-sessional English
For international students who do not meet the minimum English language requirements for direct entry to the postgraduate programmes available at GCU London, we offer English language courses to help you improve your English language skills. View - Pre-sessional English at GCU London.
