After graduation, Erika worked for a telecommunications company until she was 25. However, she always wanted to pursue her childhood dream of having her own fashion brand and in 2013 she quit her job and came to London to study International Fashion Marketing at GCU London, with her dissertation on online business. She then completed four unpaid internships to gain more experience and insight; in marketing within a luxury concierge agency, with a hat maker and designer, in a wholesale Chinese clothing brand and lastly in a video marketing company. 

With the dream of setting up her own business, she went back to Mexico for a year to research and get in touch with local communities for potential products. She came back to London and built two successful brands: Koua (fashion) and Mextik (home decor), both founded in late 2014/early 2015, immediately after graduation from GCU London. 

Her brands are top quality, bringing Mexican style to the UK, with elegant and impressive marketing. The businesses also aim to be fairtrade, as Erika strives to give back to communities in Mexico. 

After 3 years and 2 video campaigns she is planning the next collection for Koua and recently entered into a business venture with a Mexican company in London to jointly create the biggest online platform for Mexican products.