Khalifa, Dina

Dr. Dina Khalifa

British School of Fashion
Dina has recently completed her PhD degree on Luxury Fashion Brand Marketing at GCU London. Her research focuses on identity threats and the psychological motivations that drive luxury consumption. Her dissertation was nominated for Best dissertation award at the 2016 KSMS Doctoral Dissertation Competition. In addition, one of the conference papers based on her PhD thesis has been nominated for the best paper award in a recent conference in Shanghai. Dina has also published papers in referred journals and has work under review presently for the Journal of Business Research (ABS 3*) and several others.

She is a highly skilled academic with more than 8 years of teaching experience in both Egypt and the UK. Her teaching experience includes both undergraduate and postgraduate degrees. She has taught a number of marketing and management courses such as consumer behaviour, fashion marketing, integrated marketing communications, research methods, SPSS, marketing research, and strategic management. In 2015, she was nominated for ‘teaching award’ by GCU students association.

In addition to teaching, Dina has supervised masters’ dissertations in the UK during the past three years. Her research interests and potential PhD supervision topics include the following:

1. Identity threats and Luxury consumption
2. Luxury brand status threats
3. Luxury Brand rejection and group conformity
4. Luxury value perception
5. cross-cultural luxury consumption
6. Social media innovations within the luxury sector.
7. Sustainability within the luxury sector