Marciniak, Ruth Dr

Dr Ruth Marciniak

Senior Lecturer
British School of Fashion
Ruth Marciniak is a Senior Lecturer and Senior Teaching Fellow of the Higher Education Academy in the British School of Fashion at GCU London, with expertise in the field of fashion, digital marketing, retailing and logistics.

Ruth obtained her PhD from Manchester University, which explored strategy planning in e-commerce. She is currently Programme Leader for MSc International Fashion Marketing and MSc Fashion and Lifestyle Marketing.

Ruth has over 30 years experience of working as an academic in the University sector and has published articles, chapters in text books and presented at national and international conferences for over 20 years.

As well as an active researcher and lecturer, Ruth is the Learning and Teaching Lead at the Glasgow Caledonian University London campus with responsibility for quality assurance processes within the School.

External appointments include External Examiner at Brighton University, University of Roehampton and Winchester School of Art. External engagement includes PhD Examiner at Manchester University. Ruth is a member of the British Academy of Management.

Current PhD supervisions include:

• The internationalisation of luxury brands: the role and function of airport retail in a luxury brands expansion strategy
• The power of social interaction: the effect of B2C and C2C communication on fashion e-retail customer experience
• Exploring and understanding the meaning and significance of hijab: Identity, fashion and ‘well-being’ in the age of Islamophobia
• Complex Cognitive Systems of Leaders as the Designers of Business Sustainability Initiatives