Radclyffe-Thomas, Natascha

Professor Natascha Radclyffe-Thomas

British School of Fashion
Professor Natascha Radclyffe-Thomas joined GCU London in August 2019 as Reader in Marketing and Sustainable Business. Natascha was partner in award-winning luxury childrenswear fashion label Miss Fleur before becoming a full-time academic at the London College of Fashion. She then spent several years working in Asia and North America before returning to the Fashion Business School launching the innovative flagship BA Fashion Marketing course incorporating global luxury fashion branding and sustainable business and communications. Natascha is a Senior Fellow of the HEA; her work internationalising the curriculum was recognised with her appointment as the University's inaugural Senior Teaching Scholar and subsequently being awarded an HEA National Teaching Fellowship.

As well as her expertise in creative pedagogies, her cross-disciplinary research focuses on sustainability including fashion luxury and health, responsible business and management, international marketing and brand strategy and cross-cultural creativity.

Natascha is an award-winning case study author writing on ethical business (The Case Centre) and co-author of Fashion Management: A Strategic Approach (Palgrave Macmillan). Natascha is the Vice Chair of the Costume Society and Regional Editor for the Bloomsbury Fashion Business Case Study resource. Her publications have appeared in journals including the Journal of Fashion Marketing Management and Psychology Aesthetics Creativity and the Arts. Natascha is a contributor to industry and media pieces on fashion business and consumer behaviour including for the BBC and SHOWstudio.