Weeks, Paul

Dr Paul Weeks

Associate Lecturer
Glasgow Caledonian University London
Dr Paul Weeks is an associate lecturer at the Glasgow Caledonian University London campus where he has been lecturing on the subjects of consumer behaviour and marketing communications since 2015. He has also supervised a number of students as they have completed their dissertations mainly in the areas of consumer behaviour, value creation and international marketing.

Dr Weeks research interests are in two areas – consumer value-in-experience and international marketing. He has completed a PhD which examined the value students identified throughout their educations journey using a value-in-experience theoretical construct which determined the value that students recognised before, during and after studying for a degree at a British university. His research interest in international marketing is concerned with the internationalisation of small companies in developing countries.