Planning to study in September 2018?
Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.
Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.
Designed to challenge and inspire, our programme is intensive and academically challenging. You'll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.
Contemporary Issues for Business and Society
This core module reflects the fact that organisations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organisations and their wider contexts is essential to effective management and responsible leadership. This module is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organisational leaders in the modern world.
Consumer-Led Fashion Marketing
This module is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behaviour, including consumer value, are examined in the context of strategic decision making and relationship building.
Strategic Decisions in the International Fashion Marketplace
Core to organisational success is strategic planning, implementation and evaluation. This module considers the challenges facing organisations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent marketing plan.
Digital Fashion Branding and Delivery
The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.
Fashion Buying, Merchandising and Distribution
This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisaton. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relatonships that exist between these different processes.
Personal and Professional DevelopmentEnables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.
Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.
The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant.
"During my time here I learned how to work with people from all over the world and learned incredible time management skills because there are a lot of things going all at once. It was an incredible process and I've loved every minute of it. Before studying here, I would never have had the opportunity to meet people from all over the world and I got to do that here and it's really incredible."Amandeep Gill,
MSc International Fashion Marketing graduate
Typical Entry RequirementsUK Honours degree 2:2 (or equivalent)
English LanguageAcademic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
International students who do not meet the academic requirements may be eligible for the Pre-Masters programme at INTO Glasgow at our Glasgow campus. Successful completion of this INTO course with the required grades means guaranteed conditional offer of a place on the degree programme at GCU London.
If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our London campus.
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Tuition fees 2018/19
Home (including Scotand and Europe): £8400
International (outside Europe): £12600
Fees are subject to change and published here for guidance only. Fees and refund policy.
In addition to course tuition fees, you may encounter additional costs during your time at University.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.
If you have any questions or enquiries regarding scholarships available for 2018/19, please feel free to contact the student enquiries team.
For new international students we have introduced an orientation week which starts on 11 September 2017. This extra week is specifically designed to assist new international students in settling into the UK and GCU prior to the start of general student induction and teaching.
There will be a whole host of fun and informative activities taking place during this period, including campus and city tours, as well as welcome events where you can meet other international students.
More information is available from our award winning Visa Immigration Support & Advice (VISA) team.
- This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
- The university prides itself on creating a friendly and highly supportive learning environment for all its students.
- We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
- All teaching and learning on the programme is supported by cutting edge e-learning technologies.
- Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
- Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
- The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.
EPASMSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.
Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.
EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.
Find out more
CIMThe Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Find out more about CIM Membership.