Modern business is increasingly global - and we have designed a programme to match. This MSc gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.
Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You'll also study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.
As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.
You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.
Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 6 modules, plus a Dissertation.
Strategic Marketing of Luxury Goods
Explores how the assets of a luxury company can be used to create and deliver value to stakeholders, particularly customers and stakeholders. Students are provided with the opportunity to develop a managerial overview of how marketing interacts with the other functional areas of the luxury business.
Legal Aspects of Brand Management
Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.
Developing Personal and Professional Competence
Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an industry placement, volunteer, study abroad or take part in desk based consultancy in order to be better prepared for their personal and professional life.
Consumer-Led Sustainable Marketing
Designed to provide an in-depth and critical understanding of consumer-led sustainable marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision-making. The module evaluates the psychological, social and economic roots of the discipline of consumer behaviour and relates these to contemporary consumers.
Global Branding and Integrated Marketing Communications
Provides students with a critical understanding of branding theory through an examination of key theoretical frameworks relevant to brand identity, personality, brand relationships and brand culture. Various sectors including fashion, luxury, travel and entertainment are explored while providing students an understanding of marketing communication's mix.
Research Project: Design and Methods
Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.
The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing.
Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.
"I love the world of luxury and for this reason I chose to study the MSc Luxury Brand Marketing course at GCU London. I decided to increase my work experience by doing an internship during my Masters degree. It was difficult to do both at the same time, but I really enjoyed my time as an Intern."Bogdan Maslesa,
MSc Luxury Brand Marketing graduate
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Typical Entry Requirements
UK Honours degree 2:2 or equivalent
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
International students who do not meet the academic requirements may be eligible for the Pre-Masters programme at INTO Glasgow at our Glasgow campus. Successful completion of this INTO course with the required grades means guaranteed conditional offer of a place on the degree programme at GCU London.
If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our London campus.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Tuition fees 2018/19
Home (including Scotand and Europe): £8400
International (outside Europe): £12600
Fees are subject to change and published here for guidance only. Fees and refund policy.
In addition to course tuition fees, you may encounter additional costs during your time at University.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.
For new international students, particular care is taken around our induction events which begin on 14 September 2018 to welcome you to the UK and GCU prior to the start of teaching. There will be a whole host of fun and informative activities taking place during this period, including campus tours, city tours and social events where you can meet other international students. Where possible, we encourage you to arrange travel to allow you to arrive in time to enjoy these.