Meet Alena Tyurina, an alumni MSc International Fashion Marketing, who recently completed her course. Read on for a Q&A on her experience of studying at GCU London.
Before GCU London I did my bachelor degree in logistics and supply chain management and was working as a logistics department coordinator in Puma Rus. I observed the working process of our marketing team and decided to continue my development in fashion marketing.
I wanted to study Fashion marketing abroad and I liked GCU London’s programme structure. I decided to choose the London campus as London provides more opportunities for developing my career.
The highlight of my course was gaining theoretical knowledge combined with practical implementation during our group and individual projects. For me, I have learnt more about developing brands, understanding consumer behaviour and the fashion industry in general. We also had an overview of the logistics part of fashion business, the basics of fashion buying and merchandising, and strategic marketing as well.
London is such an amazing city! It’s very vibrant, full of contrast areas and just the atmosphere is great. It’s so multi-cultural and you can meet wonderful people here. In terms of the fashion industry, there are a lot of opportunities.
I really enjoyed the guest speaker events organised by Karinna Nobbs and Maggie Smart. All the events were interesting and relevant to the fashion industry.
If I had to give advice to future students, I would say you should probably try to do an internship while you are studying, even if it’s part-time. This is a good way for gaining practical experience and implements your knowledge from university. At the end of your course you will have work experience that is very important for your future employer along with your MSc Degree